16 JANUARY 2025 WorldWide Drilling Resource® Liebherr Offers Unique Training Experience Adapted from Information by Liebherr USA Liebherr USA, Co.’s earthmoving and material handling technology team held its 2024 North American Sales and Training Seminar for both internal and external distribution network participants. Liebherr employees from the U.S., Canada, and Europe participated in the event which was held in Richmond and Emporia, Virginia. “We are thrilled to host this year’s North American Sales and Training Seminar. Based on the excellent feedback from last year’s national training, we are pleased to expand this event and welcome our colleagues and sales professionals from Canada further reflecting on the importance of the North American market to the Liebherr Group,” noted Kai Friedrich, managing director of Liebherr USA, Co., and divisional director of earthmoving and material handling technology. More than 100 people participated in the two-day event which provided extensive handson training for several products. Each station was equipped with multiple machines including crawler excavators, wheel loaders, dozers, material handlers, and the TA 230 articulated dump truck. The stations also featured a digital display set up and observation tents for onlookers while product managers gave walk-around presentations highlighting each machine's latest features and innovative technologies. “The North American Sales and Training Seminar is crucial in equipping our extensive distribution network with the necessary tools to be successful. The training acts as driving force for our internal teams to provide informative resources and comprehensive support to our dealer sales channels,” said Nick Rogers, general manager of product management. “We believe that by fostering a deeper understanding of our product lines and technologies, sales representatives will be better prepared to engage customers confidently, offering solutions that deliver results.” The event gave attendees the chance to apply their product knowledge to real-world applications with the assistance of Liebherr’s certified product managers on-site, while also providing an excellent opportunity for industry networking. “This is a great opportunity to showcase Liebherr’s product quality, innovation, and support services across our local U.S. distribution network. Together, we can show that Liebherr is a major player in the North American market, and we will continue to expand our presence,” said Friedrich. Editor’s Note: In between our print issues, the WWDR Team prepares an electronic newsletter called E-News Flash by WorldWide by WorldWide Drilling Resource®. This newsletter is filled with articles not included in our print issue. Based on readership, this was the most popular article of the month. Get in on the action and subscribe today at: worldwidedrillingresource.com Participants were offered hands-on training and even individual seat time in the equipment. CONST 58th Annual Shallow Exploration Drillers Clinic April 8 - 10, 2025 Sioux Falls, South Dakota Registration Details Coming Soon! Trade Show Exhibits Networking Opportunities Educational Seminars
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