32 JUNE 2025 WorldWide Drilling Resource® Don’t Let the Summer Blues Get You Down by Tim Connor Okay, so you are gearing up for your summer mindset - relaxing, enjoying the long warm summer days and weekends filled with family and fun. Why not just take off the summer months and get back into gear after Labor Day? Because your competition isn’t sitting idly by waiting as you soak up the rays and play beach volleyball. They are out to get your business, as much as they can, unless of course they are on a three-month summer vacation also. I have heard for years that business slows down in the summer. People are too hard to reach. They are preoccupied, busy, or unvailable. Believe these myths and your sales career is headed into the tank, and not just for the summer. The economy doesn’t stop the day the kids get out of school and the temperature hits 90º. Why not look at this time with a new perspective? While your competition is at the beach, pour it on - prospect, network, sell, close, learn, and cover more ground faster than you ever have. Here are a few things to consider as the days and weeks of summer pass: 0 How can you improve a current relationship with a client? 0 What new organization can you get involved with? 0 How can you speed up the sales cycle on a stalling prospect? 0 What new skills or techniques can you learn? 0 How can you take some business away from a competitor? 0 What can you do to hit a home run this summer? 0 What new books can you read? 0 Where are some new prospects that to date have not been on your radar? 0 How can you sell a current customer additional business? 0 How can you competitor-proof your business? So why not come up with a plan to make this summer your best ever? All it takes is a little preparation, planning, discipline, desire, and action. Don’t wait another day. In His service, Tim Tim Connor may be contacted via e-mail to michele@worldwidedrillingresource.com “Imagination in business is the ability to perceive opportunity. ~Abraham Zaleznik
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